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Case study: AIM Business School

AIM Business School with Studiosity

Learning designed for working professionals, needs flexible support

Professional Student on laptop evening

About

AIM Business School is a higher education provider that operates on one simple principle: the education they provide must support each individual's needs, as a student.

They offer nationally-accredited courses in business, management and leadership, culminating in their online Master of Business Administration (MBA). 

Their programs are delivered 100% online, "Designed to Fit Your Life" and complement a busy schedule rather than detract from it. AIM Business School believes that a student's existing commitments, whether that is full-time work, family responsibilities, or personal interests, should not be sacrificed to attain a career-changing qualification.

Why Studiosity?

AIM Business School's course offerings are built for busy professionals. When students are working and learning, they may not always be able to access learning support during business hours - and with 100% online delivery, AIM Business School needed to incorporate support that suits the diversity of their students' lives. With Studiosity, they can deliver fast feedback on written work around the clock, and instant chat for study questions in a student's own time. 

Outcomes

2023 marks the seventh year of partnership between Studiosity and AIM Business School. This year nearly 1,000 students have accessed the service to get feedback or check they're on the right track, and satisfaction and after-hours engagement is high.

Key metrics in 2023:
  • Student engagement: 70% of eligible students have accounts, and 47% of eligible students have used the service once or more
  • Number of users: 2,723
  • Student satisfaction rate: 96% (with 82% rating it ‘Extremely Satisfied’)

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ROI in retention: Analysis across six universities found Studiosity users had higher retention rates, with a 4.4x financial return on investment on retained students. (Nous Group, 2022)

 

Student satisfaction data graphs (ABS)

Working in partnership to ensure students are aware of the offering and are engaging with the service is a key to the success of the Studiosity program at ABS. Professor Sabina Cerimagic, Executive Dean and Executive Director, expands; "Our partnership with Studiosity means we can promise all our students that they'll be supported and connected to our institute, on their own terms when they need it - and we can deliver on that. 

We see a high level of student satisfaction with the feedback they're getting from Studiosity. As an institution that prides itself on flexible delivery and learning that is designed to suit busy professionals, we are delighted to be able to offer students that same flexibility in support, too." 

ABS-Faculty-Sabina-Cerimagic-New

"As an institution that prides itself on flexible delivery and learning that is designed to suit busy professionals, we are delighted to be able to offer students that same flexibility in support, too."

 

 

AIM Business School WF engagement timing

Working full time and studying for an MBA online is no easy feat, and Chris attributes the timeliness afforded by Studiosity's support as a key reason for his success. 



What do students say?

The service allows students to provide feedback each time they use the service. Here is a selection of comments provided by AIM Business School students:

“I received constructive comments on all 4 criteria. The response time was very quick. It is a valuable tool and i am glad i used it, it will definitely improve my assessment." - November 2023, 8:37am

“Always excellent feed back with explanations and pointing where you need to work as to improve your work, writing, thinking.” - November 2023, 5:38pm

“Really appreciate the valuable feedback and the links to videos to help understand it.” - October 2023, 11:23am

“allowed me to expand my vocabulary and make the report sound more professional. Help with referencing is always great also.” - October 2023, 11:51pm

“Very helpful. I was stuck on a problem for quite a long time and talked it through and got a better understanding of where I was going wrong. Thank you again!” - after a live Maths session, October 2023, 6:02pm

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